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We're at the start of the Second Great Domain Rush… but few people realize it yet. We've all heard stories of the "good old days" of the Internet, when anyone with $100 and a little imagination could reserve a domain name that would be worth tens of thousands of dollars a few years later. The domain field was wide open. Everything was available. Some people saw the potential - most did not.
Well… the "good old days" are back. You now have a second chance. Here's why.
Domain restrictions have been lifted.
Until now, domain names were limited to 26 characters. As a result, most "good" names and word combinations were snapped up quickly. But things have just changed. Domain names can now have up to 67 characters - and the field is wide open again. The best part - very few people know about it yet. Those who do are buying up long names as fast as they can.
Why a long domain name, isn't short better?
Not when it comes to search engines. You probably know that good search engine rankings can make or break a web site, and achieving good rankings has become very difficult. Search engines consider many factors when ranking web sites. An important factor is embedded search keywords.
Domain names containing search keywords can boost your rankings significantly. And that's where long domain names come in…
For example, if you own a flower shop and your web site is 'johnsgreenery.com', you can reserve additional domain names and point them to your existing site. If you want to rank better for searches like 'discount flowers' or 'red roses', consider reserving a domain like:
- discount-flowers-red-roses-tulips-carnations.com
If you sell electronics, you might want…
- tv-stereos-videogames-telephones.com
If it's real estate…
- southern-california-real-estate.com
Long domain names can be used for a number of other reasons…
- Use them to put your full business name out there…
- smith-jones-and-brown-attorneys.com
national-office-equipment.com
Use them to highlight your business practices…
- the-no-money-down-furniture-store.com
the-24-hour-neighborhood-pharmacy.com
Use them to promote your company slogan…
- best-damn-used-cars-in-denver.com
Added bonus: A fresh start at Yahoo. Most Internet directories, including Yahoo and Open Directory, list sites alphabetically. If you're in a competitive field and your company name is "alphabetically challenged", then your site is probably listed well down in the pack - where nobody can find it. Now you can do something about it. You can reserve a long "a-b-c" name that would put you at the top.
Low cost, great benefit. Domain names now cost only $9-$15 per year. A handful of good names can drive more traffic to your site then traditional banner or print advertising - at a fraction of their cost.
And don't forget investment potential. Who would have thought that business.com (just sold) would be worth 7.5 million. Think of an original long domain name. In a few years, it could be worth a hundred times what you paid for it.
Don't get left out... For the first time in years, many good domain names are available. But it won't last for long. People have seen the potential of domain names. As word spreads that long domain names are available, they will go fast - much faster than the short ones did in the past. Some businesses are already reserving hundreds of variations of these names. Register your long names today. There may not be a third chance!
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